Launching an ultra premium vodka brand to the UK
When the world’s largest producer of spirits, Diageo, were looking to bring the grape based vodka Ciroc to the UK market, they invited February to design launch materials to help engage drinks industry journalists and trend spotters.
- — Brand consultancy
- — Art direction
- — Print design
Launch packWe designed a striking press pack with subtle detailing to reflect the ultra premium brand.
Launch materialsOther launch created for the launch included a perspex VIP invitation and an embossed cocktail recipe book.