Friendly Phil’s Diner
New website for diner restaurant chain
Friendly Phil’s is a new chain of grown-up American diner restaurants, serving big burgers, dogs, special fries and some pretty awesome bourbon shakes! Phil’s owners asked February to design and develop a new responsive website to help introduce the concept across the south of the UK.
- — Website
- — Tone of voice
- — Art direction
Diner meets SohoTaking our cues from the approachable US Diner meets Soho concept – we created a website that was bold yet understated.
ResultsIn creating an approachable digital presence, to reflect the comfort food and atmosphere of the restaurants, the new website has helped establish Friendly Phil's as a fun, recognisable diner concept; now with six sites across the south-east of the UK.