Designing an exclusive brand partnership
In 1939, Guerlain created one of the world’s first modern spas on the Avenue des Champs-Elysées, Paris. In true Guerlain style, they announced a new prestigious partnership with Waldorf Astoria creating a luxurious and evocative setting where guests could enjoy cutting-edge treatments. February were invited to create a brand identity for the Guerlain Spa Waldorf Astoria pairing.
- — Brand consultancy
- — Brand guidelines
- — Marketing literature
Brand partnershipThe resulting guest touch points reflected the high-end nature of the collaboration whilst brand guidelines safeguarded the consistency of the new brand.