Branding a contemporary development in Clapham
February have worked with Ipsus Developments on their premium property developments for a number of years. As each of Ipsus’ developments are unique our designs need to reflect the local narrative whilst maintaining a consistent brand stable feel. When asked to design the identity of the company’s 7th development – Ipsus 07, in Clapham – we needed to ensure we dug deep to explore and push the marketing opportunities.
- — Brand consultancy
- — Marketing suite
- — Art direction
- — Print design
Marketing collateralFrom initial hoarding designs through to the interactive marketing website, we made sure all touch points consistently reflected the brand’s ethos of style, quality and a strict attention to detail.
ResultsThough we won the Best UK Development Marketing Award at the International Property Awards with Ipsus, without a doubt the best reward for us was that 100% of the apartments sold at or above asking price.