Tottenham Hotspur

Filling the national stadium

For the 2017–18 Premier League season Tottenham Hotspur left their historic White Hart Lane ground and moved to Wembley. The upheaval for fans meant we needed to work hard to encourage them to follow their team 12 miles across London.

In the weeks leading up to the new season bold advertising, evoking team pride, encouraged strong ticket sales. Our work helped Spurs set a new all time Premier League home attendance record of 83,222; with average home attendances more than doubling to over 68,000.

Deliverables

  • — Campaign
  • — Advertising
  • — Digital