Spurs Ladies

Developing a women’s sports brand

As Tottenham Hotspur Ladies FC secured tier 2 status to the FA Women’s Super League, February were asked to help push the club’s match day experience forward.

We began by redesigning a range of fan touch points from match day programmes, to player sponsorship campaigns. All aspects were considered including ticketing and signage, helping to create a unified and welcoming feel.


  • — Brand consultancy
  • — Art direction
  • — Print design