Developing a women’s sports brand
As Tottenham Hotspur Ladies FC secured tier 2 status to the FA Women’s Super League, February were asked to help push the club’s match day experience forward.
We began by redesigning a range of fan touch points from match day programmes, to player sponsorship campaigns. All aspects were considered including ticketing and signage, helping to create a unified and welcoming feel.
- — Brand consultancy
- — Art direction
- — Print design