Brand development for Steve's Leaves
Steve’s Leaves create amazingly tasty bags of unique flavour combination baby leaf salad. With a new and exciting salad bowl product ready to launch in Waitrose, we were tasked with refreshing the brand – from the brand communications — from brand language, to logo and pack design.
- — Brand consultancy
- — Packaging design
- — Advertising
- — Marcomms
- — Social campaigns
New brand markWe revised the logo to remove the nasty stalky bits (as they're not in Steve's products!), and added in a new fan of the unique baby leaves. We also developed a new set of packaging specific marks — featuring leaves specific to each product.
ResultsOur research showed a common customer complaint in fresh FMCG; that the packaging often obscured the product. We addressed this concern with a revised packaging design for Steve's Leaves bags. It was a challenge and exercise in subtle design revisions — removing and reducing unnecessary graphics to ultimately gain an additional 25% visibility of the product. The Luscious Trio of Tomato Salad has surpassed sales expectations by selling over 55,000 units since its launch.