Tutts Clump Cider

Re-launching a cider brand

Tutts Clump is a family run company making cider the old fashioned way – by hand. We were originally tasked with helping launch three new product lines. Though their ciders are amazing (they’ve won countless awards since 2006), the range was only really known in their local area, and visually the product range was in need of some love. So to broaden the appeal we went back to the company’s core purpose – to make real, old-fashioned cider. And hey presto – their positioning was born! Tutts Clump – Proper Cider.

Deliverables

  • — Logotype
  • — Tone of voice
  • — Packaging
  • — Point of sale