Waldorf Astoria Spa

Creating a new global spa brand

Historically Waldorf Astoria had always partnered with specialist operators to run in their hotel and resorts spas. When the brand management saw an opportunity to create a new concept to roll out across their US spa portfolio, February were the brand design agency brought in to handle the job.

Deliverables

  • — Brand consultancy
  • — Marketing literature
  • — Art direction
  • — Print design