Here at February, we are proud to be working with a wide range of brands in the Restaurant, Food and Beverage Industry. We wanted to share some of our favourite projects with you!
From innovative fast-food chains to Michelin starred dining, we understand how the market and audience for each differ, and how to appeal to consumers at each end of the spectrum. We also know that audience tastes are transient, they depend on a number of factors, timing, occasion – so no two food offerings can be mutually exclusive… we can love fine dining as much as we enjoy a cheeky cheeseburger!
February is very much audience focused. We bring consumer insight and creative thinking to truly understand the mindset and behaviour of consumers. We want to know what they find appealing, what compels them to choose to buy their lunch at one restaurant over another. And importantly what will ultimately keep them coming back for more.
Our creative team is spurred on by the crossover of technology and tradition in the sector – iPad menus, click and collect, ordering kiosks to playful ways to engage with consumers like umbrellas with secret maps guiding customers to your door or grow your own ingredients seed packs.
The team at February combines many years of F&B experience with an eye for detail, ready to help Food and Beverage brands stand out from the competition.
Wimpy had faded from many high streets over the past three decades. So when we got their call the iconic red burger logo business made us reminisce about the good old days. Our youth. Birthday parties with paper hats and cola-ice cream floats. Burgers and chips – on real plates! A day out with friends or family.
Wimpy wanted to progress, shake off its tired reputation and be relevant to today’s families and friends. Since 2016 had been quietly rebranding their 70+ UK restaurants, to showcase a modern face for the casual dining chain. The launch of a new consumer-centric website was the next stage in the re-branding process. And it was the ‘mothership’ of all digital marketing efforts!
Wimpy appeals to ‘all generations’ — friendly, fun, great quality and value for money — so their online presence needed to be relevant for a modern-day casual dining brand, yet allow their personality to shine through. A greater focus on mouth-watering food photography and happy customers, tied with easy to navigate sections highlighting menu options and promotions making it a show-stopper. All without losing the vast heritage of the brand. We’re pleased to say the website won recognition at the Wirehive 100 for Best Consumer Website and is also shortlisted for the Restaurant Marketer & Innovator Awards.
At the luxury end of the scale, Galvin Restaurants presented us with an opportunity to refine the positioning of their beautiful restaurants.
Galvin Restaurants is a family run collection of restaurants, founded by Michelin-starred brothers Chris and Jeff Galvin. They offer the highest quality food served in welcoming, and often luxurious, surroundings. Our task was to closely work with the brothers to push the Galvin brand forward and promote their refined offer, while remaining true to their story and passion for cooking.
The end result, following an in-depth brand consultancy process, was a beautifully designed 10th anniversary logo, and stunning marketing literature exuding high-end excellence.
Steve’s Leaves was already a successful salad brand but the time had come for a brand refresh – they approached February originally to develop the look and packaging for a new salad bowl product. Following the launch success of this product, February and Steve’s Leaves went on together to totally revamp the look of the brand with a new website, brand collateral, digital and print ads. The new website showcased the new look with custom animations and new photography, bringing the Steve’s Leaves story to life. Oh and it also won ‘Best Consumer Site of the Year’ at the Wirehive 100 awards.
Another success story! Gosnells came to us to re-brand their unique modern mead, with a specific task of re-positioning them into the ‘sharing’ occasion alongside sparkling wine alternatives. We created a sophisticated and elegant identity, with hand-drawn artistry on a larger 75cl bottle. The contemporary design has got us shortlisted for ‘Label of the Year’ in the UK Packaging Awards.
How Can We Help You?
To push your F&B brand forward contact Alex directly by email at firstname.lastname@example.org and task us with reigniting your brand!