Here at February, we like to make sure we stay on top of the latest design trends and news. So, at the end of May, Ed headed down to the 2019 D&AD festival, an annual event that condenses the year’s design highlights into three wholesome days of talks and workshops from the industry’s leading thinkers and doers!
Based at Truman Brewery in the hipster-heartland of East London, there were also countless opportunities to experience the latest in design tech and software. It’s safe to say Ed was suitably overwhelmed by how much there was on offer!
The day kicked off with Alice Tonge, head of 4Creative. She broke down how her team tackle important projects, such as the Rio Paralympics launch campaign and rebranding Channel 4, with a useful and light-hearted set of rules:
- Do the obvious, then do the opposite.
- Go commando! You don’t need briefs to do great work.
- Fail harder.
- Craft the sh*t out of it!
- Always think bigger than the brief.
It was encouraging to hear that Alice and her team also experienced creative blocks, client u-turns and mis-briefs and interesting to find out how they overcame these, something all designers can relate to in our aspirations to achieve perfection.
Ed also made sure to check out the stands and stalls showcasing new and exciting products. Particular highlights included the new Sony Smartwatch, that lets you customise and create the design shown on the watch face and strap! Flashmat’s doodle booth, where Ed was filmed whilst sketching for 30 seconds onto glass, followed by taking a photo and printing out his creation which you can check out on our insta! Print Social were also on hand to help Ed screen-print his own custom tote bag, which was perfect for carrying the goodies he gathered.
The stand out talk came from Michael Johnson, founder of Johnson Banks, who covered a wide range of topics, from new projects through to how Donald Trump looks just like a poodle! The talk focussed heavily on Michael’s new book, Now Try Something Weirder, which offers up his top tips for working (and surviving) in the creative industry. His advice was useful, intriguing and often amusing, of which Ed has shared with the team and will be put into practice within their daily schedules to encourage more creativity and idea-creation.
There were plenty of other highlights from the festival, sadly too many to squeeze into one blog post, but we’re sure that Ed can fill you in next time you meet up or chat over a new exciting project!