Rebranding an iconic British outdoor clothing company

Started over 30 years ago by British mountaineer Hamish Hamilton, outdoor clothing company Buffalo Systems had gained a reputation for designing exceptionally effective and durable garments. But despite having a very loyal following, the market had changed dramatically since Buffalo had entered it. Multiple large brands were competing for attention via ever more sophisticated marketing – so Buffalo asked us to help reposition their company and carve out their rightful place.


  • — Branding
  • — Marketing collateral
  • — Website