Bringing the fun back to a Tex-Mex restaurant brand

With over 30 venues across the UK, Chimichanga is a destination restaurant chain offering a range of flavoursome Tex-Mex dishes. Its parent company Prezzo asked February to reinvigorate the brand’s personality, to inject some fun and enable the brand to grow.


  • — Logotype
  • — Tone of voice
  • — Positioning
  • — Point of sale
  • — Digital