The Football Association
Creating a supporters' club identity for England
The England Supporters Club is a new partnership initiative between The FA and key England sponsor Vauxhall. February were tasked with creating a logo to evoke the passion and pride of a nation for the ‘official way to support England’.
- — Branding
ResultsDesigned in time for the pre-World Cup training camp the identity was widely used throughout press conferences and training session pitch hoardings helping to generate over 40,000 sign ups in the first four weeks after launch.