The Good Eating Company

Time to eat happy & healthy

February was approached by The Good Eating Company, a corporate catering firm, to help launch their latest casual dining venue within the Northern & Shell Building in central London.

It was clear that GEC’s offering was much more than a canteen at work, or a quick takeaway sandwich at your desk, they were providing fresh, healthy, made-on-site food in an inspiring environment that positively benefited the workforce and increased productivity.

To coincide with the campaign launch we refined the brand logo to make it ‘digital ready’ and developed a lighter, more welcoming tone of voice. A suite of food stories highlighting the passion, provenance and skill that went into creating the ever-changing daily offering was created ready for rollout across social media, on-site digital and launch events.

Deliverables

  • — Campaign
  • — Advertising
  • — Tone of Voice
  • — Digital