Gosnells

Rebranding mead

Gosnells approached February to re-brand their unique lightly sparkling modern mead. The task was to clearly position Gosnells into the lightly sparkling wine category as a ‘sharing’ occasion drink; and away from the craft beer beverages it had previously sat alongside.

A sophisticated, simple new identity led, followed by with a new 75cl bottle and packaging overhaul. A new hexagonal graphical pattern paired with hand-drawn artistry from Greg Coulston to reflect the origin and contemporary positioning of Gosnells.

Deliverables

  • — Brand consultancy
  • — Brand identity
  • — Art direction
  • — Packaging design