Transforming the look of an international beauty brand
We were asked to help reposition Great Lengths, the world-leading premium hair extensions brand. Their unique products are favoured by top stylists and celebrity customers alike and though well-known in these circles, the brand was a well kept secret as far as salon consumers were concerned.
- — Brand consultancy
- — Marketing suite
- — Art direction
- — Print design
ApproachThe key was to develop the company’s brand image to better reflect its high quality, premium products. We implemented a new bolder, more luxurious aesthetic across all touch points including developing in-salon point of sale, look books and digital.
ResultsFollowing our repositioning work, Great Lengths saw an increase in like-for-like sales of over 10%.