Guerlain Spa

Designing an exclusive brand partnership

In 1939, Guerlain created one of the world’s first modern spas on the Avenue des Champs-Elysées, Paris. In true Guerlain style, they announced a new prestigious partnership with Waldorf Astoria creating a luxurious and evocative setting where guests could enjoy cutting-edge treatments. February were invited to create a brand identity for the Guerlain Spa Waldorf Astoria pairing.


  • — Brand consultancy
  • — Brand guidelines
  • — Marketing literature