Modern Heritage Motoring

Longhorn are specialists in building and renovating 60s & 70s Ducati motorcycles. February were tasked with creating the Longhorn brand, from a shorthand symbol and brand guidelines, to signage and merchandise.

We created a ‘modern heritage motoring’ positioning, to reflect Longhorn’s desire to be seen as contemporary and not a pastiche vintage look used by other brands. The brand mark nods to a de-constructed bike frame whilst maintaining the form of a longhorn steer, a breed native to Texas where the company was formed.


  • — Identity
  • — Advertising
  • — Tone of Voice
  • — Digital