Creating the brand for a British fashion designer
An identity for one of UK’s most promising jewellery designers. Moxham is a London based jewellery firm, headed by designer Madeleine Moxham. They create contemporary, structured jewellery and accessory collections or ‘wearable constructions’. With an incredible product, but no way of positioning them in the minds of potential customers, a brand was needed to help communicate the unique aesthetic of the designs and attract interest from potential stockists across the UK.
- — Branding
- — Marketing collateral
- — Digital
Brand collateralFollowing the development of the Moxham brand mark we created a series of collateral including a brand look book, promotional cards, swing tags and e-commerce website.
ResultsWithin a few weeks of the brand launch, Moxham was able to secure Somerset House and the contemporary online fashion store BENGT as its first UK stockists. With further applications, including a new website and tactile packaging, Moxham continues to grow with stockists now including Whistles and Net A Porter.