One Hotspur

Creating a sense of belonging

As Tottenham Hotspur updated their official membership scheme, they wanted to place their passionate fans at the centre of it all.

February rebuilt the One Hotspur identity from the ground up. Strengthening the mark and redesigning all brand elements across print, digital and tone of voice. One Hotspur — We are One.


  • — Branding
  • — Art direction
  • — Advertising
  • — Marketing literature
  • — Print design