Penny & Pepe

Naturally happy pets

Vitacress was looking to break into the ambient pet products market, with a fresh potted herb product, pet grass. Pet grass is a blend of wheat, oat and barley grasses that brings greenery into the home for all pets from tabby cats to tortoises, promoting well-being and natural behaviour.

February developed the brand from the ground up, from naming strategy to guidelines, packaging design to point of sale and digital assets. Pet grass is now stocked in independent pet shops and garden centres around the UK and available online through the UK’s leading pet product wholesaler.


  • — Branding
  • — Packaging design
  • — Website
  • — Advertising