Spurs Ladies

Developing a women’s sports brand

As Tottenham Hotspur Ladies FC secured tier 2 status to the FA Women’s Super League, February were asked to help push the club’s fan engagement and match day experience forward.

We began by redesigning a range of fan touch points from match day programmes, player sponsorship campaigns to soccer school branding. All aspects were considered including ticketing and signage, helping to create an open, unified and welcoming feel.


  • — Brand consultancy
  • — Art direction
  • — Print design